A great PSA that I came across recently on Digg!
Good point. Sad that I didn’t notice, since I myself am a cyclist! 😉
Only criticism is that the colouration of the bear. If they had made it white, I may have been more adept at seeing him, because I was deliberately avoiding looking at black. Because of this, they kind of cheat you out of it, instead of making it something that you really had a fighting chance of seeing. Hopefully on the road you’re at least not deliberately failing to see cyclists!
Still, as a regular biker, I appreciate the support!!!